The MAG UCP module turns your Magento into an AI Sales channel: expose catalog, checkout and capabilities to ChatGPT, AI agents and new agentic commerce channels via the UCP protocol.
Today, customers no longer just search on Google or browse a catalog. They can ask an AI agent to find, compare and buy the best product. If your ecommerce doesn't expose data, capabilities and checkout in a structured way, it risks being invisible or unpurchasable on these new channels.
Incomplete product sheets, confusing variants, misaligned availability and non-normalized data reduce the chance of being selected by AI agents.
If checkout only depends on the traditional frontend, an AI agent cannot create sessions, manage the cart and guide the user toward confirmation.
Agentic commerce rewards merchants with clean data, reliable APIs, clear policies and deterministic purchase flows.
The module adds a UCP layer on top of Magento, exposing in a standardized way the fundamental store capabilities: discovery, catalog, checkout session, cart, fulfillment, user messages and order confirmation.
UCP profile exposed at /.well-known/ucp
Ecommerce capability discovery
Checkout session creation
Cart state and totals management
Fulfillment, shipping and mandatory messages
Payment handler integration and confirmation
Preparation for AP2 / agent payment scenarios
Scalable API-first architecture
Purchase decisions are moving inside AI agent conversations. Being there with correct data and checkout means existing commercially at this new level.
AI can intercept high-intent users and guide them more quickly toward a guided checkout.
The agent can filter products, compose the cart and guide the user to the final confirmation in a trusted UI.
Catalog, prices, availability, policies and checkout become more readable by AI platforms.
The merchant remains central in the commercial relationship, maintaining role, order and process responsibility.
ChatGPT Shopping, Perplexity and other AI agents can already search for products and facilitate purchases. With MAG UCP, your Magento store becomes visible and purchasable on these AI Sales channels.
When a user asks ChatGPT to find a product, your UCP-ready Magento appears among the purchasable results. AI Sales directly from the chat, without going through Google.
MAG UCP adds the UCP layer on top of existing Magento. No rewrite: your store starts supporting AI Sales while maintaining the current architecture and data.
Beyond ChatGPT, the module prepares your Mag AI for all agentic channels: Perplexity, Claude, voice assistants, AI search and future AP2 protocols.
Five steps describing the lifecycle of a sale guided by an AI agent through UCP.
The UCP profile declares capabilities, supported versions and available functions.
Products, variants, prices, availability and conditions are exposed in a structured way.
The agent can generate a checkout session with state, totals, messages and input requests.
Finalization happens through a trusted UI, with review of the order, amount and conditions.
The merchant confirms the order, maintains commercial control and manages fulfillment and after-sales.
A modular architecture to integrate UCP into your Magento without rewriting the backend, with clear endpoints and a clean separation between UI, data and checkout.
> GET /.well-known/ucp → capabilities → catalog → checkout → fulfillment → payment handlers → order confirmation status: ucp-ready ✓ store: magento version: 1.0
As happened with SEO, marketplaces and paid advertising, those who arrive first build advantage. AI commerce doesn't replace your ecommerce: it adds a new transactional surface where price, availability, data quality and checkout speed become decisive.
“The next cart might not start on your site.
It might start inside a conversation”
Magento ecommerce with structured catalogs
Retailers who want to sell via AI agents
Brands with high purchase-intent products
Magento system integrators
Merchants preparing for UCP, AP2 and agentic commerce
Companies looking to reduce friction and cart abandonment
Request a module demo and discover how to expose catalog, checkout and ecommerce capabilities according to the UCP model.
No. UCP adds an interoperability layer that allows AI agents to read and use ecommerce capabilities in a standardized way.
The agent can facilitate discovery, cart and checkout. The final confirmation stays in a trusted UI where the user can review the order, amount and conditions.
Yes. The merchant remains the central commercial subject, managing order, fulfillment, customer relationship and operational responsibilities.
You need clean and structured data. The module helps with UCP exposure, but catalog quality, stock, prices and policies remain fundamental.
Yes, because it prepares Magento for an evolution of the ecommerce channel. It also forces a better separation between UI, checkout backend, product data and API.
Yes. With the MAG UCP module, your Magento store becomes accessible to AI agents like ChatGPT Shopping. The module exposes catalog, checkout and capabilities according to the UCP protocol, enabling AI Sales directly from the chat.
Sales with AI means selling through AI-managed channels: ChatGPT, AI search, voice assistants and autonomous agents. MAG UCP prepares your Magento to be selected, proposed and purchased on these new AI Sales Magento channels.